SO Southern Co.

Short term view - SOUTHERN CO/THE : The support has been breached.

The trend is still bearish, the invalidation level is above $50.30. The target is at $45.70.

Arguments :
- The support has been breached.
- The gap does not bear specific consequences.
17/07/2017
1 page
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​​DayByDay is an independent research company providing global macro and single stock analysis, recommendation and allocation based purely on behavioural finance methods. Those include long term cycle analysis, sentiment analysis, and technical trigger. DayByDay serves all clients in need of practical and precise publications to make effective market decisions, on any time horizon, from a few hours to a few years.

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Underlying

Utilities - United States

Southern is a holding company. Through its subsidiaries, Alabama Power Company, Georgia Power Company, Gulf Power Company and Mississippi Power Company, each of which is an operating public utility company, the company supplies electric service in the states of Alabama, Georgia, Florida, and Mississippi. In addition, the company owns all of the common stock of Southern Power Company, which is also an operating public utility company that constructs, acquires, owns, and manages generation assets, including renewable energy projects, and sells electricity at market-based rates in the wholesale market.

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